A quiet, strategic soul — a little unconventional by nature. I don’t follow trends, and I don’t believe in copying someone else’s path. I do what feels purposeful to me — work that brings clarity, creativity, and meaning. I’m naturally drawn to complexity, to new ideas, and to challenges that push me beyond what I already know. I build things with intention. Whether it’s a brand, a business, a space, or a system — I care about making it work, making it last, and making it real. I create value — not just for myself, but for the people I work with, and the communities I serve. If you’re someone who thrives outside the norm, who values depth over noise and ideas over trends — there’s a good chance we’ll get along.

Open for:
Suitable position:

SKILLS

EDUCATION

Certified Chief Executive Officer Program Graduate

PACE Institue of Management

Vietnam | 2016

Murdoch University

Singapore | 2012 - 2014

Kaplan Higher Education Academy

Singapore | 2011 - 2012

Cumberland Christian Academy

United States | 2008 - 2011

I spent three years of high school in the U.S., living with a host family, where I immersed myself in American culture — direct, practical, and open. Later, I was awarded a scholarship to study Fashion Design, but I chose a different path and moved to Singapore to pursue my university degree.

Studying in Singapore gave me a deep understanding of how global cities operate — from speed and structure to high standards in both business and human development.

After graduating, I returned to Vietnam and began working as a freelance marketer and business consultant, supporting Japanese, Taiwanese, and Korean companies entering the Vietnamese market. I understood their culture, their expectations, and how they work.
But after years of living abroad, coming home didn’t feel like home anymore.

That’s how I ended up in Bangkok, Thailand — a place that shares the rhythm and mindset of Singapore, but with a lower cost of living and more breathing room. Here, I started building my own work ecosystem — part creative, part strategic, and entirely self-defined.

I’ve explored many fields — not to do everything, but because I’m drawn to new ideas and personal challenges. To me, each industry is just a different lens for understanding the world. And I choose to learn by doing.

Over the past 10+ years, I’ve worked across multiple sectors: art, design, modeling, events, tourism, tech, automation, and e-commerce. I’ve launched brands, built teams, organized retreats, managed Airbnb listings, consulted for strategy, and developed digital products on Etsy. But through it all, what I keep returning to is this:

To create things that are meaningful, memorable, and grounded in real value.

I don’t try to impress. I just do the work — clearly, creatively, and without noise. If you’re someone who thinks deeply, sees things differently, and values what’s real — maybe we should talk.

EXPERIENCE

Marketing Manager & Event Planner | Wooden House Bangkok
May 2025 – Jul 2025

  • Mindfulness & mental wellness sessions
  • Business growth & income strategy workshops
  • Yoga, sound healing, and creative meetups

– Designed and maintained a consistent content calendar for Instagram, focusing on daily engagement (3 posts/day), event promotion, and storytelling aligned with the brand’s values.
– Created branded visuals, captions, and storytelling content using Canva and CapCut, ensuring high emotional resonance with the target audience.
– Built marketing funnels and lead tracking systems to convert event attendees into long-term guests and brand advocates.
– Managed communication with wellness speakers, facilitators, and local collaborators to ensure smooth event flow and partnership alignment.
– Strategized event ticketing, promotions, and pricing, contributing to consistent workshop attendance and growing interest in long-stay bookings.

Brand Strategist | Marketing & Content Lead | Ghosttopia
Jan 2025 – May 2025

Ghosttopia is a modern spiritual brand that reimagines Thai amulets through storytelling, design, and emotional resonance. The brand spans handcrafted jewelry, mystical content, and spiritual temple tours—built for a global audience seeking meaningful connection with Thai culture.

Marketing & Talent Manager | Flore Model Agency
Jan 2020 – Present

Flore Model is a boutique agency providing international models and talents for commercial projects across Asia. We specialize in casting for TV commercials, fashion lookbooks, music videos, and branded campaigns—connecting brands with diverse, high-performing talents across the region.

Marketing & Event Manager | RL Group Asia
Jul 2020 – Dec 2024

RL Group Asia is a cross-border business consulting and lifestyle brand group operating in Southeast Asia. With a portfolio spanning luxury travel, real estate, wellness, and international trade, the group connects global partners through strategic events, curated experiences, and tailored market entry solutions. Subsidiaries include RL Yachting, RL Mansion, and more.

BRANDS:

RL Yachting – luxury yacht charter services for private clients and B2B events
RL Mansions – short- and long-term property rental brand
RL Group Expo – a series of B2B and consumer expos including Global Wellness Expo, Global Lady Expo, Vietnam Pet Festival
Bazan Robusta – Vietnamese coffee brand integrated with F&B consulting
Thailand Medical Tour – inbound medical tourism and patient coordination services

PROJECTS:

Global Trade Fair
Vietnam Global Pet Expo
– global summer expo
– global lady expo 
– global wellness expo
– global luxury travel expo

Marketing & Market Expansion Strategist | Freelance / Hybrid
2014 - JUL 2025
Independent consultant supporting foreign companies entering the Vietnamese and Thai markets, with a focus on localization, branding, and B2B expansion.

– Advised Japanese, Taiwanese, Korean, and Southeast Asian businesses on entering Vietnam and Thailand markets
– Conducted market research, cultural analysis, and feasibility studies for product launches and services
– Developed custom go-to-market strategies, localization plans, and distribution frameworks
– Supported B2B outreach and lead generation through LinkedIn, email campaigns, and trade network referrals
– Assisted brands with legal and regulatory navigation, cultural alignment, and team training
– Provided long-term strategic guidance for sustaining growth post-entry, including customer retention and brand positioning
– Worked across industries: F&B, fashion, hospitality, wellness, home decor, beauty, and sustainable products

Key Highlights:
– Successfully supported over 100 businesses in entering or expanding within Southeast Asian markets
– Developed holistic strategies combining branding, marketing, operations, and partnership building
– Gained deep cultural fluency and business insight across multiple markets and industries

Co-Founder & Café Manager | Café de Flore
Feb 2020 - Dec 2020
A boutique coffee shop in Vietnam known for its cozy vibe, curated aesthetics, and lifestyle-driven brand approach.

– Developed and executed the overall café concept, including brand identity, menu direction, and visual style
– Managed daily operations: inventory, staff scheduling, cost control, and customer service
– Designed the café’s visual branding, interior styling, and seasonal campaigns to attract young lifestyle-oriented customers
– Created social media content for Facebook, Instagram, and Grab delivery app to drive awareness and daily traffic
– Launched monthly promotions and collaboration campaigns with local influencers and creatives
– Maintained high customer retention by delivering personalized experiences and consistent quality
– Balanced creative expression with profitability through lean operations and data-informed decisions

Key Highlights:
– Successfully positioned the café as a local favorite among young professionals and creative communities
– Built a loyal customer base through strong visual storytelling and word-of-mouth marketing
– Integrated delivery and in-store experiences using consistent branding and digital touchpoints

Founder & Creative Manager | The Changers – Art Print Brand
2016 - 2018

A boutique art print brand offering curated artwork for homes, cafés, hotels, and creative spaces. Focused on personalization, storytelling, and e-commerce scalability.

– Designed and developed all visual assets for collections: artwork, mockups, and marketing materials using Canva
– Curated art themes and seasonal campaigns tailored for different customer segments
– Operated multi-platform online presence on Shopify, Shopee, Tiki, and Lazada, handling listings, fulfillment, and customer care
– Collaborated with local artists and designers to co-create limited print series
– Provided consultation for cafés, Airbnb hosts, and property developers on art styling and placement
– Managed print production, packaging, and delivery logistics to maintain quality control
– Leveraged Pinterest and Instagram to grow a lifestyle-focused audience and drive traffic to online stores

Key Highlights:
– Supplied custom art packages to hotels, Airbnb hosts, and restaurants across Vietnam
– Successfully scaled sales through marketplace platforms while maintaining a strong brand identity
– Created a flexible business model blending commerce with creative collaboration

Fanpage: https://www.facebook.com/thechange.vn

Business Owner | Mina Pet House
2015 - 2017

A lifestyle pet brand offering curated pet products both online and offline, built around community, care, and content-driven growth.

– Launched and operated both a physical pet shop and online store targeting pet lovers in Vietnam
– Sourced high-quality pet products and developed relationships with trusted suppliers
– Handled all aspects of business: inventory, pricing, visual merchandising, and customer experience
– Designed marketing content and product visuals for Facebook and Shopee listings
– Built and managed a content strategy that included pet care tips, interactive posts, and user-generated content
– Created local campaigns and promotions to drive foot traffic and customer engagement
– Fostered a loyal community of pet owners through personalized support and social interaction

Key Highlights:
– Established a strong customer base through word-of-mouth and content-driven marketing
– Maintained consistent revenue across offline and online channels with minimal resources
– Built an early foundation for e-commerce knowledge later applied to larger ventures

RL Group Asia is a multi-industry holding company founded with the vision of connecting global experiences, premium services, and market access across Southeast Asia. With a strong foundation in trading, hospitality, lifestyle, and creative industries, RL Group operates with a clear focus on innovation, partnership, and execution excellence.

From luxury travel experiences to business consulting and lifestyle services, RL Group Asia has built a diversified portfolio that supports both consumer and corporate needs—always with an entrepreneurial mindset and cross-border agility.

Coming Soon 😉

Coming Soon 😉

Coming Soon 😉

Coming Soon 😉

Coming Soon 😉

Coming Soon 😉

Coming Soon 😉

Coming Soon 😉