A quiet, strategic soul — a little unconventional by nature. I don’t follow trends, and I don’t believe in copying someone else’s path. I do what feels purposeful to me — work that brings clarity, creativity, and meaning. I’m naturally drawn to complexity, to new ideas, and to challenges that push me beyond what I already know. I build things with intention. Whether it’s a brand, a business, a space, or a system — I care about making it work, making it last, and making it real. I create value — not just for myself, but for the people I work with, and the communities I serve. If you’re someone who thrives outside the norm, who values depth over noise and ideas over trends — there’s a good chance we’ll get along.
I spent three years of high school in the U.S., living with a host family, where I immersed myself in American culture — direct, practical, and open. Later, I was awarded a scholarship to study Fashion Design, but I chose a different path and moved to Singapore to pursue my university degree.
Studying in Singapore gave me a deep understanding of how global cities operate — from speed and structure to high standards in both business and human development.
After graduating, I returned to Vietnam and began working as a freelance marketer and business consultant, supporting Japanese, Taiwanese, and Korean companies entering the Vietnamese market. I understood their culture, their expectations, and how they work.
But after years of living abroad, coming home didn’t feel like home anymore.
That’s how I ended up in Bangkok, Thailand — a place that shares the rhythm and mindset of Singapore, but with a lower cost of living and more breathing room. Here, I started building my own work ecosystem — part creative, part strategic, and entirely self-defined.
I’ve explored many fields — not to do everything, but because I’m drawn to new ideas and personal challenges. To me, each industry is just a different lens for understanding the world. And I choose to learn by doing.
Over the past 10+ years, I’ve worked across multiple sectors: art, design, modeling, events, tourism, tech, automation, and e-commerce. I’ve launched brands, built teams, organized retreats, managed Airbnb listings, consulted for strategy, and developed digital products on Etsy. But through it all, what I keep returning to is this:
To create things that are meaningful, memorable, and grounded in real value.
I don’t try to impress. I just do the work — clearly, creatively, and without noise. If you’re someone who thinks deeply, sees things differently, and values what’s real — maybe we should talk.
Wooden House Bangkok is a soulful heritage-style homestay and creative retreat space in the heart of Bangkok. The house offers guests a unique “workation” experience blending vintage charm, wellness events, and community-driven activities—from yoga and meditation to business networking and emotional healing workshops.
– Developed and executed the brand’s marketing strategy, positioning Wooden House Bangkok as a wellness sanctuary for digital nomads, creatives, and mindful travelers.
– Planned and coordinated community events and workshops, including:
– Designed and maintained a consistent content calendar for Instagram, focusing on daily engagement (3 posts/day), event promotion, and storytelling aligned with the brand’s values.
– Created branded visuals, captions, and storytelling content using Canva and CapCut, ensuring high emotional resonance with the target audience.
– Built marketing funnels and lead tracking systems to convert event attendees into long-term guests and brand advocates.
– Managed communication with wellness speakers, facilitators, and local collaborators to ensure smooth event flow and partnership alignment.
– Strategized event ticketing, promotions, and pricing, contributing to consistent workshop attendance and growing interest in long-stay bookings.
Ghosttopia is a modern spiritual brand that reimagines Thai amulets through storytelling, design, and emotional resonance. The brand spans handcrafted jewelry, mystical content, and spiritual temple tours—built for a global audience seeking meaningful connection with Thai culture.
– Developed and executed full brand strategy across content, product, and customer journey
– Curated amulet collections from temples across Thailand, and wrote detailed metadata including benefits, origin, and symbolic meanings
– Designed all visual assets including flatlays, close-ups, Canva mockups, and video scripts
– Built and managed Shopify, Etsy, and the Ghosttopia website with optimized listings
– Produced 30+ short-form TikTok videos using ghost narration, CapCut edits, and storytelling hooks
– Designed a storytelling-based marketing funnel:
→ TikTok → Story → Product → Tour → Lifestyle
– Managed content and community growth across TikTok, Instagram, Facebook, and Pinterest
– Led the launch and coordination of 4-temple spiritual tours for international guests, including booking systems, visual materials, and post-tour follow-ups
– Drove 80% of website traffic through TikTok, achieving:
87K+ video views
1,314% share growth in 60 days
Sold out limited edition collections
Flore Model is a boutique agency providing international models and talents for commercial projects across Asia. We specialize in casting for TV commercials, fashion lookbooks, music videos, and branded campaigns—connecting brands with diverse, high-performing talents across the region.
– Managed full talent pipeline — from application, onboarding, and portfolio creation to client matching and project coordination.
– Built and launched the official website with integrated talent listing and casting portal, streamlining the application and booking process.
– Directed all marketing and social media strategies across Instagram, Facebook, Tiktok and LinkedIn, resulting in a significant increase in both talent applications and client inquiries.
– Produced digital content and campaigns to promote agency services, talent rosters, and casting opportunities, including video edits, visuals, and branded storytelling.
– Negotiated and coordinated bookings with production houses, directors, and clients in Thailand, Singapore, and Vietnam, ensuring clarity on talent usage rights and fees.
– Introduced scalable systems for talent management, including digital contracts, usage fee templates, and automated communication workflows.
– Provided styling, photography direction, and creative support to new talents during onboarding to help build market-ready portfolios.
RL Group Asia is a cross-border business consulting and lifestyle brand group operating in Southeast Asia. With a portfolio spanning luxury travel, real estate, wellness, and international trade, the group connects global partners through strategic events, curated experiences, and tailored market entry solutions. Subsidiaries include RL Yachting, RL Mansion, and more.
– Lead Strategist and Event Planner for all major expos organized by RL Group Asia, including: Global Trade Fair, Vietnam Pet Festival, Global Summer Expo, Global Lady Expo, Global Wellness Expo, Global Luxury Travel Expo
– Conceptualized and executed private networking dinners for high-level business partners, industry leaders, and international investors to foster collaboration and growth opportunities.
– Directed full-scale marketing campaigns for each event, including branding, campaign rollout, content calendars, and strategic messaging aligned with business objectives.
– Oversaw social media strategy and content direction across RL Group Asia and its subsidiaries, including: RL Yachting (Luxury Yacht Charter), RL Mansion (Premium Short-Term Rentals), And other brand divisions under RL Group Asia
– Increased online visibility and engagement through data-driven campaigns, cross-platform storytelling, and influencer collaborations, contributing to business growth and international brand positioning.
– Worked directly with cross-functional teams to ensure cohesive brand voice and visual consistency across all channels and projects.
BRANDS:
– RL Yachting – luxury yacht charter services for private clients and B2B events
– RL Mansions – short- and long-term property rental brand
– RL Group Expo – a series of B2B and consumer expos including Global Wellness Expo, Global Lady Expo, Vietnam Pet Festival
– Bazan Robusta – Vietnamese coffee brand integrated with F&B consulting
– Thailand Medical Tour – inbound medical tourism and patient coordination services
PROJECTS:
– Global Trade Fair
– Vietnam Global Pet Expo
– global summer expo
– global lady expo
– global wellness expo
– global luxury travel expo
– Advised Japanese, Taiwanese, Korean, and Southeast Asian businesses on entering Vietnam and Thailand markets
– Conducted market research, cultural analysis, and feasibility studies for product launches and services
– Developed custom go-to-market strategies, localization plans, and distribution frameworks
– Supported B2B outreach and lead generation through LinkedIn, email campaigns, and trade network referrals
– Assisted brands with legal and regulatory navigation, cultural alignment, and team training
– Provided long-term strategic guidance for sustaining growth post-entry, including customer retention and brand positioning
– Worked across industries: F&B, fashion, hospitality, wellness, home decor, beauty, and sustainable products
Key Highlights:
– Successfully supported over 100 businesses in entering or expanding within Southeast Asian markets
– Developed holistic strategies combining branding, marketing, operations, and partnership building
– Gained deep cultural fluency and business insight across multiple markets and industries
– Developed and executed the overall café concept, including brand identity, menu direction, and visual style
– Managed daily operations: inventory, staff scheduling, cost control, and customer service
– Designed the café’s visual branding, interior styling, and seasonal campaigns to attract young lifestyle-oriented customers
– Created social media content for Facebook, Instagram, and Grab delivery app to drive awareness and daily traffic
– Launched monthly promotions and collaboration campaigns with local influencers and creatives
– Maintained high customer retention by delivering personalized experiences and consistent quality
– Balanced creative expression with profitability through lean operations and data-informed decisions
Key Highlights:
– Successfully positioned the café as a local favorite among young professionals and creative communities
– Built a loyal customer base through strong visual storytelling and word-of-mouth marketing
– Integrated delivery and in-store experiences using consistent branding and digital touchpoints
A boutique art print brand offering curated artwork for homes, cafés, hotels, and creative spaces. Focused on personalization, storytelling, and e-commerce scalability.
– Designed and developed all visual assets for collections: artwork, mockups, and marketing materials using Canva
– Curated art themes and seasonal campaigns tailored for different customer segments
– Operated multi-platform online presence on Shopify, Shopee, Tiki, and Lazada, handling listings, fulfillment, and customer care
– Collaborated with local artists and designers to co-create limited print series
– Provided consultation for cafés, Airbnb hosts, and property developers on art styling and placement
– Managed print production, packaging, and delivery logistics to maintain quality control
– Leveraged Pinterest and Instagram to grow a lifestyle-focused audience and drive traffic to online stores
Key Highlights:
– Supplied custom art packages to hotels, Airbnb hosts, and restaurants across Vietnam
– Successfully scaled sales through marketplace platforms while maintaining a strong brand identity
– Created a flexible business model blending commerce with creative collaboration
Fanpage: https://www.facebook.com/thechange.vn
A lifestyle pet brand offering curated pet products both online and offline, built around community, care, and content-driven growth.
– Launched and operated both a physical pet shop and online store targeting pet lovers in Vietnam
– Sourced high-quality pet products and developed relationships with trusted suppliers
– Handled all aspects of business: inventory, pricing, visual merchandising, and customer experience
– Designed marketing content and product visuals for Facebook and Shopee listings
– Built and managed a content strategy that included pet care tips, interactive posts, and user-generated content
– Created local campaigns and promotions to drive foot traffic and customer engagement
– Fostered a loyal community of pet owners through personalized support and social interaction
Key Highlights:
– Established a strong customer base through word-of-mouth and content-driven marketing
– Maintained consistent revenue across offline and online channels with minimal resources
– Built an early foundation for e-commerce knowledge later applied to larger ventures
RL Group Asia is a multi-industry holding company founded with the vision of connecting global experiences, premium services, and market access across Southeast Asia. With a strong foundation in trading, hospitality, lifestyle, and creative industries, RL Group operates with a clear focus on innovation, partnership, and execution excellence.
From luxury travel experiences to business consulting and lifestyle services, RL Group Asia has built a diversified portfolio that supports both consumer and corporate needs—always with an entrepreneurial mindset and cross-border agility.