MINA PHAM

Entrepreneur | Airbnb & Hospitality Expert | Home Stylist | Brand Consultant

I am a multi-industry entrepreneur with a passion for business development, branding, hospitality, and home styling. With over a decade of experience spanning Airbnb setup & management, event planning, luxury hospitality, and branding, I have built multiple ventures and helped businesses elevate their presence, profits, and customer experiences.

Born in 1993, I began my global journey at the age of 15, moving to the United States for high school in 2008. I was honored with a scholarship for Fashion Design in Massachusetts, but instead of pursuing that path, I chose to explore business, hospitality, tourism, and public relations in Singapore from 2011 to 2014. After gaining invaluable industry experience, I returned to Vietnam, where I launched multiple businesses and built a career in branding, hospitality, and event management.

Since 2023, I have been based in Thailand, working on expanding my expertise in Airbnb consulting, home styling, business strategy, and luxury travel experiences.

TECHNICAL SKILLS

Google Workspace (All Tools)
Elementor
Wordpress
Shopify
Wix
ChatGPT
Grok
Claude
Zapier
Clickup
Meta Business Suite
SocialPilot
Canva (Expert)
Mailchimp
Brevo

CURRENT LOCATION

Bangkok, Thailand

LANGUAGE

MY SKILLS

Airbnb Setup
Airbnb Management
Pricing Strategies
Multi-platform listing management
Video Shooting & Editing
Flycam Controlling
Website Design
SEO optimization
Home Styling
Brand Development
Brand Creation
Content Planning & Creation
Digital Marketing
Social Media Management
Process Automation
AI-driven business solutions
Business Expansion
Event Planning
Travel Planning
KOL/Models/Influencer Booking
Online Business Optimization

EDUCATION

Bachelor’s Degree in Hospitality, Tourism, Event Management & Public Relations

Murdoch University | Singapore | 2012 - 2014

Diploma in Hospitality & Tourism Management

Kaplan | Singapore | 2011 - 2012

HIGH SCHOOL

Cumberland Christian Academy | United States | 2008 - 2011

WORK EXPERIENCE

Business Consultant

2023 – Present | Thailand & Vietnam

As a business consultant specializing in Airbnb, branding, and hospitality, I help property owners, entrepreneurs, and global brands optimize their businesses. My work includes Airbnb setup and management, home styling, revenue strategies, and multi-platform booking solutions. Additionally, I assist brands with market expansion, brand positioning, and digital marketing strategies to establish a strong presence.

Chief Executive Officer – RL Group Asia

2020 – Present | Thailand & Vietnam

As the CEO of RL Group Asia, I oversee a diversified portfolio of businesses spanning hospitality, events, talent management, and branding. My role includes leading business development, brand strategy, marketing execution, and digital automation to enhance operational efficiency. I manage high-end hospitality ventures, luxury events, and strategic partnerships for global clients expanding into the Asian market.

TRAVEL PLANNER – RL Yachting

2020 – Present | Vietnam & Thailand

RL Yachting is a luxury yacht experience and event company providing private yacht charters, high-end parties, and corporate events. My work includes curating unique sailing experiences, organizing destination-based luxury events, and managing premium clientele looking for exclusive travel and hospitality experiences.

Founder – Flore Model Agency

2020 – Present | Global

Flore Model Agency is a boutique talent agency representing models, influencers, and personal styling clients. I have worked with Vietnamese fashion brands, international designers, and luxury clients looking for personal styling, brand collaborations, and professional modeling services. The agency also provides fashion consulting, production services, and event management for industry professionals.

Airbnb Superhost & Hospitality Consultant

2018 – Present | Thailand & Vietnam

I have managed multiple high-performing Airbnb listings, consistently maintaining Superhost status with 5-star reviews. I specialize in Airbnb property optimization, pricing strategies, and guest experience enhancements. My services extend beyond Airbnb, helping clients list properties on VRBO, Booking.com, and direct booking platforms to increase occupancy and revenue.

Home Styling & Interior Consulant

2018 – Present | Vietnam & Thailand

I specialize in home decor, property styling, and interior transformations for residential spaces, Airbnb rentals, and boutique hospitality businesses. My expertise includes budget-friendly makeovers, high-end interior curation, furniture sourcing, and space optimization to enhance aesthetics and functionality. My work ensures properties are Instagram-worthy and guest-friendly, helping owners increase bookings and property value.

Brand & Business Development Strategist

2015 – Present | Global

I work with startups, entrepreneurs, and Fortune 500 companies to develop market entry strategies, brand identity, and high-impact marketing plans. My expertise covers Asian market penetration, luxury brand consulting, and global business expansion. I create bespoke branding packages, website strategies, and AI-driven automation solutions to streamline business growth.

Event Planning & Luxury Experience Designer

2015 – Present | Global

I have organized and executed corporate events, luxury yacht experiences, and private VIP celebrations for high-net-worth individuals and businesses. My notable projects include Vietnam Pet Festival, which attracted 12,000 attendees and generated over $200,000 in sales. I design customized luxury experiences, including exclusive travel events, cultural experiences, and high-profile brand activations.

Founder – Cafe de Flore

2019 – 2020 | Vietnam

Cafe de Flore was a boutique coffee shop concept focusing on high-quality coffee, a welcoming atmosphere, and aesthetic design. I developed the brand identity, marketing strategy, and business model, as well as menu innovation, customer engagement programs, and in-store experience design to differentiate it from competitors.

Founder – The Changers – Art Print Brand

2017 – 2019 | Vietnam

The Changers was a boutique art print brand specializing in custom prints for residential and commercial spaces. I collaborated with local artists, designers, and interior decorators to create exclusive art collections. My role included brand development, production management, and business partnerships with real estate developers and hospitality brands.

Founder – Mina Pet House – Pet Store

2015 – 2017 | Vietnam

Mina Pet House was a specialty pet store offering high-quality pet products and nutrition consulting. I managed inventory sourcing, supplier relationships, and customer education programs. The business focused on premium pet care solutions and personalized recommendations for pet owners.

Freelance Business Consultant

2014 – 2017 | Vietnam

As a freelance business consultant, I worked with international clients looking to enter the Vietnamese market, particularly Japanese and Taiwanese brands. My services included market research, localization strategies, distribution partnerships, and regulatory compliance consulting to help businesses navigate the local landscape successfully.

RLG Private Jet

Provides an unparalleled private aviation experience with a diverse fleet ranging from turboprops and light jets to ultra-long range jets and helicopters for personalized travel needs.

RL Yachting

Designing and coordinating luxurious yacht events, offering services like yacht chartering, commercial yacht sales, maintenance, MICE planning, wedding planning, and travel agency services.

RL Mansion

Offers luxury private villa, penthouse, condo rental services across prime vacation destinations in Thailand, Vietnam, Indonesia, Europe to enhance the opulent RL experience for customers.

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Flore Agency

Flore Model is a pioneering talent management agency that discovers, nurtures, and represents exceptional models while providing comprehensive media production and personal styling services.

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Coffee Supplier

Bazan Robusta is a premium Vietnamese coffee brand specializing in 100% pure Robusta beans sourced from the renowned Buon Me Thuot region, offering customizable blends and sustainable, ethical sourcing practices.

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Medical Tourism

Thailand Medical Tour provides personalized wellness travel experiences that integrate innovative medical treatments with holistic healing approaches like Ayurveda, Traditional Chinese Medicine, and energy therapies at the exclusive RAKxa wellness resort.

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RLG Visa Hub

RLG Visa Hub is a trusted service provider assisting with streamlined visa application processes, overstay resolutions, and comprehensive immigration support for a seamless experience in Thailand.

RLG Expo

RL Group Expo curates large-scale exhibitions and trade fairs, serving as platforms for global brands to showcase their offerings, conduct market research, establish local presence, and forge valuable business connections.